An Evaluation of a Favourite Product, Service or Organisation

An evaluation of a favourite products, service or system (PSO) capital of Seychelless Secret is one of the worlds most famous retailers for lingerie. It was founded in 1977 with the intention of creating a lingerie interject that men felt commodious shopping at. This comfy environment is the brainchild of founder Roy Raymond, who felt embarrassed combine in lingerie for his wife in a division store back in the 1970s (Geoff Kirbyson, 2012: online). After register for bankruptcy, Raymond exchange the company to Leslie Wexner for $1million. Wexner rewrote Victorias Secrets money losing business model that cogitate on merchandising lingerie to male customers, and focused on selling to female customers (Anna Tomasino, 2007). The American megabrand has made billions selling bright dingy bras and pants, turned its supermodel spokeswomen such as Gisele and Miranda Kerr into household names, and its catwalk make merry into an yearbook televised spectacular (Clare Coulson , 2012:online). Victorias Secret is among the nations shattering brands, in terms of its growth, market share, pro tantrumability, all of which have been systematically outstanding; Victorias Secret Stores and Catalogue are among the most remunerative entities in their respective retail arenas. (Ponemon and Orlando, 1996).

This report will chance on how Victorias Secret attracts and retains customers, It will show a market mix analysis of the organisation and it will likewise show a comparison to its competitor using fittingly warrant measures. Victorias Secret spends an estimated $12 million on its one-year formul ate show. With that kind of investment, yo! u can bet that Victorias Secret is pass to be maximizing returns by marketing to the exact person it wants to get in its stores (Ashley Lutz, 2012: online). They are an evolving brand that constantly changes to fit with the in the altogether trends. For example in 2001, classical singer Andrea Bocelli performed at the sort show, whereas Justin Bieber performed at their 2012 show....If you want to get a full essay, distinguish it on our website: OrderCustomPaper.com

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