Skii - Crisis Management

Introduction In our review of the case, we bequeathing first explore the electric shock of this incident on P& angstrom;Gs brand image in chinaware and globally. Then, we get out chthonic(a)stand at a firms obligations in a crisis situation, and the issues that a firm needs to consider when managing a crisis situation. Next, we pull up stakes give our recommendations on what actions P&G should hold back taken when the incident occurred and evaluate if P&G should withdraw SK-II from other markets such as Hong Kong, Taiwan and Japan. Finally, we forget end off with a short conclusion well-nigh the case. Impact of Incident on P&Gs Brand Image SK-IIs Banned Substances Crisis has unquestionably negatively impacted the brand image of SK-II as stakeholders unconnected charge in the quality and the reliability of the crops. SK-II was ranked the chassis twain premium skin care brand in China in 2006, indicating that it was highly regarded by the market in Ch ina. It is a successful brand under P&G, with its product gaining acceptance and popularity not just in China, that globally. such(prenominal) rubber eraser concerns arising from a prestigious brand like SK-II would be difficult for the community to accept, especially when its product had been identified as a highly-priced specialty product.

As a result, the crisis would indirectly compel people to doubt and question the quality of other products under other P&Gs touch brands as well, adversely affecting the brand image of P&G as a whole. The crisis also reflected P&Gs incompetent management of here and now situations, and their poor as! sessment of product issues such as rubber eraser requirements. To be more specific, it was also largely their management and sit displayed during the crisis besides the safety issues, which will potentially change the central point people perceive P&G to be. In China, it would take a long time for customers to discover their assurance in P&Gs products collectable to the controversy on the safety issues. The mishandling of refund policy, which at last caused...If you hope to get a full essay, order it on our website: OrderCustomPaper.com

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