Teknosports (Bus 101) - Search Document

CASE 10 TeknoSport: Communicating to Prevent Change Priscilla S. Rogers University of Michigan, Ann bower AS A regional MANAGER of Sales for TeknoSport, you administrate the sell of all TeknoSport products and serve for four of the companys stores in the metropolitan cranial orbit of Helsinki, Finland. Founded in 1980 in Turku, a major city in west Finland, TeknoSport is a mid-sized, highly competitive retail barter specializing in sports instruct equipment with 19 of its own stores throughout Finland, Sweden, and Norway. In addition to whirl standard brand-name products, the firm also has some(a) special products manufactured for it under(a) the TeknoSport label, products ranging from ski caps to electronic devices. allplace the years, TeknoSport has developed a reputation for selling technologically advanced(a) products and athletic product packages including electronic equipment, such as cardiac monitors, electronic weights, and video-playback systems. For exampl e, TeknoSport recently won a mercantile sign to upgrade all the athletic equipment at the Kerttula Sports study in Raisio near Turku, as well as to interpose video-playback systems for athletes and coaches to followup performance.

In fact, the Raisio tiedottaa (Raisio Informs), a city paper distributed wanton to every household in Raisio, published a consume figment on this effort. It had a photograph of Olympic amber medalist, Mr. Pertti Karppinen, and unmatchable of TeknoSports modernistic hires, Mrs. Anja Tirronen, demonstrating the state-of-the-art rowing machine TeknoSport installed in the Kerttula Aren a. The bind compared Mr. Karppinens rowing ! ability with Mrs. Tirronens encompassing experience about the rowing equipment. TeknoSports Sales Training course of study (STP) Since 1986, new hires for TeknoSports sales staff have been necessary to established a rigorous, five-day Sales Training Program (STP). Although TeknoSport hires sales military unit with excellent athletic backgrounds, including both hard-nosed experience and education...If you hope to get a full essay, distinguish it on our website: OrderCustomPaper.com

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