Interpreting commercials in todays media :: essays research papers

A good commercial is alike a master chefs recipe. Add the near ingredients and ein truthone will bonk it. By definition a commercial is, an advertisework forcet broadcast on radio or television.(Merriam-Webster) Ill pretend that I never perceive that definition because to me a commercial is simply money. If useful, because the fruit sells. When a product sells a company makes more money. Its that simple. In at presents society, everything revolves around money. This is why its vital to put effective ads away in the media for consumers to view daily. If your ad doesnt have the right ingredients, then send it to Emeril Lagasse so he can, BAM, Kick it up a notch by adding some of the six Cs.For the one-seventh consecutive year, Anheuser-Buschs advertising and marketing department has put out the number one rated commercial during the Superbowl. Directed toward light beer drinkers, this years ad specifically promotes Budlight. Set up in an airplane, anxious skydivers bear for the ok to skim. The ad is connected towards younger men because younger men are doing the jump. The first man jumps without any trouble and the instructor tells the adjoining man its his turn. Its apparent that hes very nervous because he refuses to jump. Trying to coax him even more, the instructor says, not even for some Budlight, holding up a six-pack. He then throws the 6 beers out into the open sky, hoping the skydiver will follow in inquisition of the cold beer.Instead, the pilot of the plane leaves his controls, runs to the open door, and jumps without a parachute to bring forward the Budlight. The target line says, Fresh, Smooth, Real. Budlight. Its All Here. The captioned tagline used here is fine. It is pitiable and sweet, but still clear. As a whole, this advertisement works. Its clear and doesnt beat around the bush or confuse its audience. Everyone who sees this add knows what the product is. The ad targets the credibility of the drink. Anheuser-Busch is saying hey , if a pilot will jump out of a plane for this beer, it must be pretty anathemize good stuff. The directed audience is younger men, like many separate beers ads. This specific commercial does not contrast otherwise beer products. They have other commercial out to combat their biggest competition, Miller Light Beer. This commercials main goal is to connect with its viewers, rather then to put brush up the competition.