Business and market analysis of Tea company

Business and market synopsis of Tea comp eitherTapal Tea (Pvt) throttle is one of the leading manufacturer of brand teatime in Pakistan and south Asia. This harvest-time is introduced by Adam Ali Tapal in 1947. Its stemma is growing from daytime by day through its inception. There is no military control in the world that mint non face the competition in the market. Tapal in like manner faces tough competition from different brands of the gild like Lipton, Brook bond and supreme which ar in addition giving tough completion to Tapal. It is one of the largest Pakistani confederacy who has started in Judie Bazaar one of the busiest concern bea in Karachi, Pakistan. Tapal is one of the largest local companies who do not capture any investment from abroad. This business started as sole proprietorship and becomes Private Limited Company instantly. It means to say that the gild now has legal status than before. In 1997, Tapal tea is one of the first company who got the ISO -9001 quality standard, a type of high quality. Tapal company main focus is quality. They never compromise on quality. A customer mountain pay to a greater extent than(prenominal) terms but they atomic number 18 not ready to compromise on quality.It includes who atomic number 18 the customers of the overlap. Tea is one of the hot beverages which are comm simply used by different peoples of different ages from unsophisticated to urban areas. The market of tea is genuinely substantial in the Pakistan.Learning Outcome 1 stack statementLinda Jackson Burrs states that vision statement is where you see you future state. Creating a vision statement determines many thought as to what is re exclusivelyy doable and believableThe vision of company to expand the business, consistency in price and further improve quality of the productMission statementJeffrey Abrahams states that every company, n social occasion how king-sized or sm each(prenominal), needs a mission statement as a source of direction, a winsome of compass, that lets its employees, its customer and even its stockholders know what is stand for and where its headed.Our mission of the company is to provide world score product in minimum price, not ready to compromise on quality, to have wide dealing in the market and becomes perfect market for the competition.There are so many organizations that are only writing mission and vision of the company and not following on them but Tapal Company Limited is one of those companies that is clearly doing what is their promise to do like not compromising on quality of the tea, producing hot brands of the tea and expanding their business to the wider extent.Marketing strategyMarketing is one of the key elements in addition to other functions without which the company butt endnot get success. Marketing of the product is not easy task by any means, so proper care should be taken very carefully otherwise the project can be failed. It based on a proces s in which organization to focus on the availability of its resources to emergence its amplification by increasing the sale.Marketing deviseningMarketing blueprintning is a set of instrument in which details of action is make believen to achieve the objects set by the perplexity for a item of one or up to five year. It could be based on change of any kind of product. Marketing aim is usu whollyy based on the whole business excogitation. Strong prep can play major role in the success of product sale in the market. Its very grand to have a very aggressive picture if you are not an introducer of invigorated product and thus far you involve to grab the market.Link between Marketing Plan and Marketing StrategyWhenever you want to put together a product you must picture it. If you plan intimately it gives you a good picture how a lot you can achieve but if you didnt then it might cause an organization very heavily so market plan which is a business plan for a compan y is very chief(prenominal) for the build of a product and even if you want to do some extension in your product and at the launching time you need a trade strategy to increase the sale up to the maximal level. Marketing strategy is the foundation of marketing plan. And marketing strategy can make marketing plan more effective so we can say they both are very important for the success of the product.Impact of Strategy everywhere PlanningStrategy invariably plays a jumbo impact oer planning because even if the planning is excellent but they are unable to create a good strategy then everything entrust be good but on papers only. The external necessary which need to be taken from the customer can only be achieved by the good business strategy. So we can say for the success of planning you must have good strategy as well.Marketing planning problemsThere could be so many problems when you make marketing planning. There could be so change in the milieu means you need to change t he forecast. They are unable to give the required factual information and doest make good marketing decision. It could be possible that they spend too much for the publicizing and doest get the response they want. May be they lack experience for preparing a strong marketing plan.Component of Marketing PlanningThere are so many marketing components which are used in the business I am discussing in this assignment. In brief they are price, product, promotion, placement, people, environment and process. When Tapal make a marketing plan they eternally consider what price should they set for the product because they have so much competition in the market, they always make certain(a) that when they introduce a product it has to be unique so they willing grab the high share in the market. They always produce their advanced products so all will know something impudent and different is coming in the market. all time when they plan they make sure what area they need to cover and where to launch the product. They always make sure in their planning that how people will obtain the product. jampack analysisSWOT analysis is a gibe for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factorshttp//marketingteacher.com/ littleon-store/lesson-swot.htmlThis is an abbreviation of strength, weakness, opportunity and threat.I will analyze this tool in my selected firmhttp//hrmadvice.com/assets/images/swotanalysis.jpgStrengthsContinuous innovation for increased customer value, for exampleFirst to introduce loony pack in the country,The pioneer of selling Jasmine Green Tea in Pakistan.The only company selling round-tea bags in Pakistan.Tapal is one company that is catering to the needs of all segments of the society.They are exporting their product i n so many countriesQualified Research Development teamBrand awareness targeting the local market.WeaknessesThey are importing some products which increase their live and decrease their profit.Sale on cash system gives gamble distributor to switch to other any time.Tight quality control increase the cost and past relationship with distributor is in addition gets disturbed.OpportunitiesTea begs market is increase day by day and they already have a uncollectible share in this so they can easily grab more percentage in the market.Customers are very much attracted and like strong taste and quality of tea offered by tea providers.There are so many areas in the country which are even not fully covered by any tea provider company.They are importing responsibleness free tea from different countries.Green tea requirement is continuously growing.ThreatsStrong position and liberal happen upon of Unilever makes extremely difficult for Tapal to counter-attack because of low reckons and they are financially very strong.Unilever is a prodigious name in the country more than Tapal worldwide.High import duties encourage smugglers of tea to grow.They should take immediate misuse to promote their products in the market because they are spending very less issue forth for the marketing of their products and all other competitor spending too much money to market the product and to grab more shares in the market.Learning Outcome 2Producing marketing plan for Tapal Pvt LtdBefore thinking close to any plan you have to be sure about the whole industry overview. So out plan is to introduce variety of tea products in Pakistan by Tapal pvt ltd. As we know that is one of the most touristy drinks in the built-in world and especially in ASIA region people are literally frantic about tea. The demand for tea is very high in Pakistan. With such a huge in the state-supported eye(predicate) who likes to drink tea, the competition is also there and very tuff as well. Brands suc h as Tapal, Lipton, Brooke bail and Supreme, are the biggest tea brand in Pakistan. The target people are very common for the entire brand who love to drink the tea. And we know that the area which they need to cover is very Hugh. It consumed on quotidian basis with very high quantity. The current demand is very high and its demands are getting higher(prenominal) and higher. As competition is very tuff so market share is divided into many company and our plan is to grab the maximum share from the market. Our plan is to produce those kind of goods which are more consuming and more in demand so thats how we will be able to grab the more public and for that we need huge amount to invest in business because we need to spread all over the country and have to market our product at every corner so it will cost us very high. For that we need to see is the time is good to invest so much in the business. Are the political and social conditions of the country supporting our decision of inves ting such a big amount? If we are sure that the decision will upgrade the company it will maximize it profit by increasing the share and capturing the big market then it could be a plan which we will definitely follow. We know that if our customer is happy with our product than our competitor will have to face a strong fight through our product and we definitely win the maximum market share.Marketing liquefyElement of marketing mix normally referred as 4 ps which are Product, price, place and promotion. A product is a service given by the company to its customers and price will be amount customer paid against the product of a company they have purchased. It all depend on company what price they need to fix for the company. The place could be from where it was purchased. E.g. tea can be purchased by big store and its a place or by any small shop as well and last thing is promotion which describe how the company helps to market its product.Marketing mix can walk out the decision ta ken by the upper management like if management dont want to spend a lot on product marketing but marketing mix strategies ties them to spend more for it. If management plans to increase the price of the product but the time they might follow the marketing mix strategies which force them to retain with the same price.7CBy the help of different definition we will grab the meaning of 7c which are consists of Context, Commerce, Connection, Communication, Content, Community and customization. These entire customer based details available in marketing which help the company to interact with the customer.7PThe 7p in marketing are product, price, promotion, place, people, processes and physical evidence. They are effective for any kind of marketing process ensure that an appropriate value is assigned to each one of them. The 7p are as important in marketing as the success or failure might result due to them.The actions and budget so important when making a plan for the company because the action you do when you are implementing a plan is very vital because a wrong action can disturb the whole planning and proper budget setting is a key of success of planning because if you didnt budget out your plan you can be short of finance.Planning and action always controlled the organization because it makes you organized and the organization is always prepared for what their next step will be. Due to these reason the organizations are always prepared and taken all kind of action well before time and they are not worried about what they need to do.Learning Outcome 3How your marketing plan support your organization strategy markMarketing plan come through a long process it start from a unmarried department and ends up to management decision, plan must be always like easy to guess for management to approved it and realize the facts of market strategies for what they want from customer, Tapal always make a attractive marketing plan which always looks different from others, for now this marketing plan which is very supportive for the organization is except because its meets the need of customer in a very smart way like they introduced a sensitive tea flavor which is they want to be market the product by new style which a customer attract and also get some benefited for an organization.How your organization implement your planTapal is a big in industry so any body at any time can kindle in the advertisement for its product, it is the scoop up way to approved the marketing strategy by showing that there are 5 major advertisement companies are ready to launch and advertised our new product in the market, and if the plan is 100% correct then organization never refuse because they get more revenue and goodwill in the market. If the plan is check to organization and customer then it is easy to take decision for management.Plan should be compressed and productive for organization.Plan should be not very costly.Plan should be not so long time processPlan shou ld be as per new techniques and 3D type as per new generation likePlan should be process aft(prenominal) researchPlan should be shows new market pricesPlan should be long life and accomplishment full.Discuss link between strategy and implementation and skills needed for implementationAs we discussed above that is the plan is strong then management never refuse them because they also want to be leader in the market, before making a plan it need a strategic thinking on the plan to make it perfect and executive, after that this plan need some skills like added some technically and keep touch to improve the product quality and price, so that the organization easily implement on the coming(prenominal) strategic plan with full of skills. It is very easy to make a plan but is not easy to do implement on it so if the plan is make with strategic and skilled so it could more productive to introduce in front of management and if the plan is in according to the new market requirement so it is likely to be more attractive if there is a less skills include in it.Outline your approach to gain your agreement for marketing planIf the plan is according to companies favor so there is no any chance that it could be rejected. Always approach will be positive to make the plan competitive and advance. Tapal is always look in those matter which are highly skilled, attractive and sincere with the organization, to gain the agreement for strategic plan for organization is a very important role for marketing department to extent their plans which are still are in favor of organization and as before management like the approach to get always new marketing style, the best approach for management is that to produced their best efforts to capture the market because know a days their so many competitors in the market if they lack in the advertisement or promotion or introducing in new products then it could be easy for other competitors to overcome.Describe your publicity and promotion st rategy as part of your organizationThe first approach is that tapas needs to be improve their marketing style merely because know a days people need electronic media advertisement and promotion on all the product to get all the products in a very cheap and reason able price this can increase in the number of customers but also increase in loyal customer. The best approach to get the agreement extent or more loyal tapal need to make advertisement in TV ads and make a ads with the celebrities to make people more attract. For tapal it is not a big deal to make ads with celebrities. They also need to do some sale promotion and prizes for kids to make them also a part of tapal, and take some social activities like arrange some games, concerts, charity and congregation and show sponsoring in these activities to make good image in the market.Identify and describe your evaluation refreshen broadside and trend for the metier of your planTo maintain the level of the marketing in the fast cartroad industry because there is not only one part or trend to evaluate and measure the causes of market its a long and lengthy process which each and every department of the organization is abstruse in it, according to new trend we can say that people need always new and productive so Tapal team is always try to first in the line and make sure that the plan for marketing is effective for organization and its growth, as review the trend is that people need always low product price rate but now a days they also want some prizes or promotion on the product to get more benefit from the product they buy. It is not easy to maintain both of these issues with each other, team is always tried to make their plan effectiveness and evaluate the main issue in front of management.ConclusionAt the end of this course we can understand vision and mission statement of business and how we can make marketing plans keeping all risk factor in mind. How we can control planning and how we can support our organization object. How to loose and promote the strategy of our company and how our plan can be affective.