Thursday, January 24, 2019
Lavendery Cafe Essay
Levendary Cafe was appointed with a new CEO in January 2011. Mia nourish is a first time CEO with no supranational management take, faced with a major ch whollyenge at Levendary Cafe, a $10billion US-based fast chain. However, the Levendary Cafe already established in mainland china securities industry while departing CEO Howard Leventhal in the position. Strategically, m whatsoever of the corporate staff set out become anguished that the companys major expansion into chinaware is moving too far from Levendaryswell defined plans of store send off and menu. Besides that, Mia Foster is also found that Chinese subsidiary submitted all management and financial reports to Denver or likely known as headquarters of Levendary Cafe in its own format. Louis subgenus subgenus subgenus Chen is the president of Levendary mainland chinaware. He is capable of speak Mandarin Chinese and English and had long experience as retail property developer gave him intimate familiarity with neighbo rhoods in shanghai and capital of Red China. Chen also had a network of contacts to help speed up the carry out of permitting, incorporating, and staffing stores.However, in order to every emplacementcome these challenges, Mia Foster had her first video multitude meeting with Louis Chen. Since, Mia Foster is not satisfied with financial report format, she urged Louis Chen to make a change. Meanwhile, financial evidence shows that Chens efforts postulate produced strong results and suggests that he knows China far better than U.S headquarters does. Mia Foster wants to protect the integrity of reporting structure. Organizationally, Foster has been frustrated by the sheer un leave behindingness of Louis Chen to confirm to the companys planning and reporting processes. Therefore, Chief Franchise officer Peter was locomote to China target a comprehensive review on the 23 Levendary Cafe in the food market. Hence he submitted the detailed description on the 23 Levendary Cafes in China to Mia Foster.Based on the detailed description submitted to the CEO, She found that several(prenominal) Levendarys Cafe concept of store project and menu was customized without any standardized. Thus, Mia Foster had a second video conference meeting with Louis Chen. During the meeting, Chen response angrily to Foster, he was work hard to begin from correct until 23 Levendary Cafe today and explained the necessitates of differentiation and customization in the foreign market as well. Finally, Foster is aw be of the difficulties of localizing a chain restaurant concept in foreign market. As a result, Foster decided flies to China to meet with Chen individualally and to make a purpose that will determine the future of Levendary China.ProblemsWhen Levendary entered China, they gave Chen the full control over the operations there, although a well-developed detailed plan and a clear play of how to implement this plan is a must(prenominal). However it is clearly this is not the solecism whereas everything had been handed to Chen from A to Z. The chain of Levendary Caf in USA atomic number 18 run by a strict set of rules and allowing modifications only by and by approval from the concept group regarding the typeface and feel of the firm. The Levendary Caf in China is following a business mystify which is completely different from that of the US operation model. Chen wanted this caf to line up to the changing tastes of people from place toObserving the various critical situations menti championd above, the following are the various problems that are to be dealt. The first problem will be the differences in account techniques used by China and US. This is a major problem for the HQ of Levendary Caf because as it being a listed company it should be as sincere and uniform as possible while preparing its income statements which will be the translated into yearbook reports and they will be the face of the company in the public. So, translating the in come reports from China into reports fit to the GAAP principles used in USA is both time pickings and increasing the costs.Furthermore, the outlet design standards and menu selection in China are different with US. There are non- standardized operations in China with US. The Levendary Caf in China is following a business model which is completely different from that of the US operation model. Chen wanted this caf to adapt to the changing tastes of people from place to place. Chen setting up stores accord to the local needs rather than following the standardized model vary by US outlets. He also tried to modify the look and feel of the caf according to the locality in which it is operating.For example, the branch at Shanghais historic Yu Garden area provided a takeaway look to with no seating and the branch at North entrance to Beijings Forbidden City, replaced classic wooden framed upholstered chairs with aplastic framed secondary besides no salads on its menu which salad i s a must on US menu. While the branch at Shanghai, all but one sandwich item had been removed from the menu & replaced by a variety of local.Chen was modifying Levendarys signature menu items, outlet design standards and the overall caf environments without consulting U.S. management. Hence, newly appointed Levendary CEO Mia Foster was faced with a number of pressing matters ranging from how to link Chen and his management team to those in corporate headquarters, to the standardization of future Levendary Caf locations.Decision Analysis &Solutions cogitate of the case study, Levendary Caf has taught the person who reads particularly business player to concern and result headquarter, yet disremembering the subordinate within doing business. Even somehow headquarter is not the fondness of the truth without doing any respectable dialogue with the subordinate. The Levendary Cafs main person is Mia Foster, as a CEO and Louis Chen, an employee who runs and in charge of the Levend ary business in China.By this case, Chen must be obviously maintain the communication and the concern of Levendary China situation to the Headquarter. The situation of Lavendary China must be monitored by consensus and Chinese Operation market. Mia Foster as a CEO, she capability more understand the needs of Headquarter and Levendary China market. The operation of the Levendary China will follow the requirements and report by Louis Chen.Generally, the Levendary headquarter must be extra concern about the up-to-date and current issues of the subsidiary office. By the case study, the Levendary China is struggling into the market and competition, how to settle the business in China as well as trying hard to keep an eye on certain rule and regulations of headquarter, essentially those were not be working.Technically, the barrier was veneer in Levendary China is about localized the market segmentation. The Levendary China must build the solid and tough team through leading by Chen. Actu ally, Louis Chen had brilliant idea to draw the excessive concept for Levendary China and would work out with that idea. The only things that Chen needs are sightly endorsement from Mia Foster and headquarter.